One of Australia’s largest suppliers was struggling to gain new customers, and increase their marketshare and sales with existing customers.
Track marketshare by customer and target customers with a low or falling share of business.
Customer Marketshare by product:
Identify specific products customers buy, and provide targeted sales activity. Identify most profitable items with a high spend volume and focus the sales team on those as a KPI.
Results so far…
One of Australia’s largest suppliers had a global increase of 12% within their main accounts over the first 3 months of using Marketshare Insights.